Leadership and Vision
playence has built a strong management team with exceptional vision, experience and expertise to guide the company’s growth and strategic direction.

Dr. Sinuhe Arroyo
Chief Executive Officer
As CEO and founder of playence, Sinuhe Arroyo is responsible for the strategy and the execution of the business plan of the company. Prior to joining playence, Sinuhe worked as Corporate Development Manager at phion AG. While at phion, Sinuhe completed the acquisition of Visonys AG and successfully established new business partnerships internationally. Prior to phion he worked at DERI as project manager, participating in various world-class research projects that sat the foundations of Semantic Technology. Prior to DERI Sinuhe worked at iSOCO S.A., contributing, already in 2000, to one of the first commercial Semantic Web projects worldwide. Sinuhe brings more than 10 years of technology industry experience and extensive business and operational background to playence.
Sinuhe holds an MBA from the University of Chicago Booth School of Business and a PhD in Computer Science (Semantic Technology) from the University of Innsbruck (Austria).
Chief Executive Officer
As CEO and founder of playence, Sinuhe Arroyo is responsible for the strategy and the execution of the business plan of the company. Prior to joining playence, Sinuhe worked as Corporate Development Manager at phion AG. While at phion, Sinuhe completed the acquisition of Visonys AG and successfully established new business partnerships internationally. Prior to phion he worked at DERI as project manager, participating in various world-class research projects that sat the foundations of Semantic Technology. Prior to DERI Sinuhe worked at iSOCO S.A., contributing, already in 2000, to one of the first commercial Semantic Web projects worldwide. Sinuhe brings more than 10 years of technology industry experience and extensive business and operational background to playence.
Sinuhe holds an MBA from the University of Chicago Booth School of Business and a PhD in Computer Science (Semantic Technology) from the University of Innsbruck (Austria).
José María Isardo Rey
Chief Financial Officer, Director People Operations
As CFO, José María Isardo is responsible for the financial strategy and people’s operations at playence. Prior to joining playence, José María worked as Head of Institutional Sales at Banco Privado Portugues covering high net worth institutional clients and family offices in Spain and Portugal. Prior to that he worked as Head of Private Banking for Banco Pastor and Senior Private Banker at Banco Santander. José María brings more than 15 years of financial experience and extensive business and operational background to playence.
José María holds an MBA from the University of Chicago Booth School of Business and an Executive MBA from Instituto de Empresa (IE). He also holds a Master’s degree in Business Administration from the Universidad Complutense of Madrid (Spain).
Chief Financial Officer, Director People Operations
As CFO, José María Isardo is responsible for the financial strategy and people’s operations at playence. Prior to joining playence, José María worked as Head of Institutional Sales at Banco Privado Portugues covering high net worth institutional clients and family offices in Spain and Portugal. Prior to that he worked as Head of Private Banking for Banco Pastor and Senior Private Banker at Banco Santander. José María brings more than 15 years of financial experience and extensive business and operational background to playence.
José María holds an MBA from the University of Chicago Booth School of Business and an Executive MBA from Instituto de Empresa (IE). He also holds a Master’s degree in Business Administration from the Universidad Complutense of Madrid (Spain).

José Manuel López Cobo, MSc
Chief Technology Officer
José Manuel (Ozelin) is playence's Chief Technology Officer (CTO) responsible for development and product management. Ozelin brings to playence more than 10 years of experience in commercial software projects for large customers applying Semantic Technologies as well as other innovation-oriented activities. Before joining playence Ozelin worked for XimetriX Network Thoughts S.L. where he was responsible for the commercial exploitation semantic-based products in the field of the Annotation and Information Retrieval. Previously, Ozelin has been participating in companies like iSOCO S.A. and Atos Origin where he was deeply involved in technical developments and research oriented projects, leading large teams of developers and consultants.
Ozelin holds a Master in Computer Science from the University of Málaga, Spain and is candidate to a PhD in Computer Science.
Chief Technology Officer
José Manuel (Ozelin) is playence's Chief Technology Officer (CTO) responsible for development and product management. Ozelin brings to playence more than 10 years of experience in commercial software projects for large customers applying Semantic Technologies as well as other innovation-oriented activities. Before joining playence Ozelin worked for XimetriX Network Thoughts S.L. where he was responsible for the commercial exploitation semantic-based products in the field of the Annotation and Information Retrieval. Previously, Ozelin has been participating in companies like iSOCO S.A. and Atos Origin where he was deeply involved in technical developments and research oriented projects, leading large teams of developers and consultants.
Ozelin holds a Master in Computer Science from the University of Málaga, Spain and is candidate to a PhD in Computer Science.

Silvestre Losada, BsC
Chief Software Architect
As Chief Software Architect (CSA) Silvestre is responsible for the software architecture and design. Previously, he had a successful career as an architect specialized in semantic search engines and service oriented architectures, holding positions at iSOCO S.A. and Ximetrix Network Thoughts S.L.. Silvestre has been architecting software on a global scale for over 10 years and is a recognized thought leader in the area of Semantic technology, Service-Oriented architectures and Information Retrieval.
Silvestre holds a Bachelor in Computer Science from the University Carlos III of Madrid.
Chief Software Architect
As Chief Software Architect (CSA) Silvestre is responsible for the software architecture and design. Previously, he had a successful career as an architect specialized in semantic search engines and service oriented architectures, holding positions at iSOCO S.A. and Ximetrix Network Thoughts S.L.. Silvestre has been architecting software on a global scale for over 10 years and is a recognized thought leader in the area of Semantic technology, Service-Oriented architectures and Information Retrieval.
Silvestre holds a Bachelor in Computer Science from the University Carlos III of Madrid.




